Back in 1949 Kirk Christiansen began a journey of interlocking blocks that would be a household name for children and families for over 85 years. With an ever changing landscape in the toy industry the Lego brand continues to innovate with product themes from ranging from City Scapes to Disney. As a leader in the toy industry the LEGO brand continues to lead the industry one block at a time and living by the motto that only the best is good enough.