Transformers

The Transformers Franchise toyline began in 1984 as battle among two factions the heroic Autobots & The Evil Decepticons. The entire idea is that an individual toy's parts can be shifted about to change it from a vehicle, a device, or an animal, to a robot action figure and back again. The taglines "More Than Meets The Eye" and "Robots In Disguise" reflect this ability.